This is the sort of thinking that irritates me
Me too. And after being sensitised the Guardian's article on bad science this irritates me too:
Some scholars think so
"And I don't think that's healthy in the long run."
Note the introduction of the word scholar to give weight to the conclusion - then notice the "thinking". If you read the article (http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0912customize0912.html
there is a total absence of what makes scholars words more weighty - evidence from research. Where are the survey results? It is hard to say if this is because of poor reporting, or the absence of research.
I guess it will fuel some bar conversations, but it isn't otherwise useful.